Results · Case Studies · Real Data

Real Growth. Real Numbers. Real Businesses.

These aren't aggregate stats or recycled case studies. Each result below is from a current or recent client account — with the dashboards to prove it.

Case Study · 01

From 360 to 1,025 monthly bookings — over 12 months.

A service that exists for the worst day of a pet owner's life. The job is making sure they find the right business — fast, with empathy, when they're searching at 2am.

Mobile Pet Cremations needed to be findable the moment a grieving family started searching. We built a paid search and call-tracking system designed around a single principle: every dollar of ad spend must produce a phone call answered within 60 seconds.

1,025

Bookings in February 2026

Up from 360 in April 2025

$31.11

Cost per booking (Apr 2026)

Improved from $34.50 in Aug 2025 — while spend tripled

743

Phone calls in a single month

February 2026

$250K+

Ad spend managed

Across 12 months, profitable throughout

What We Did

• Restructured Google Ads campaigns around high-intent local keywords (“emergency pet cremation,” “in-home euthanasia follow-up”) with geo-targeting matched to service radius
• Built call tracking and conversion attribution so every booking ties back to a campaign — no guessing what works
• Layered Bing Ads as a low-cost secondary channel ($1.20–$1.50 CPC vs. Google's $5+) to capture overflow demand without cannibalizing core campaigns
• Created GTM (Google Tag Manager) tracking for form submissions, with internal notifications for immediate response

"The work isn't 'optimize the ads.' It's making sure that when someone is having the worst day of their life, the right business answers the phone."

Monthly performance — click any to expand

Q2 2025 · April–June

Q3 2025 · July–September

Q4 2025 · October–December

Q1 2026 · January–March

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Case Study · 02

From Dormant List To Revenue Channel — In 45 Days.

A B2B seasoning manufacturer with 800+ email subscribers sitting unused. We rebuilt the email program and opened a brand-new D2C revenue channel along the way.

Campaign-attributed revenue across 45-60 days. Subscription auto-send revenue not shown — that channel didn't exist before this engagement and added recurring monthly cash flow on top of these numbers.

A B2B seasoning manufacturer had built a list of 800+ email subscribers in SquareSpace — pizzerias, restaurants, food service businesses who'd opted in over time. The problem: they were sending one email a month. Same message to everyone. No segmentation, no behavioral triggers, no offers tied to subscriber history.

The list was a footnote on the P&L. It existed. It just wasn't doing anything.

We rebuilt it across 45-60 days — segmenting by purchase behavior, layering weekly campaigns timed to seasonal moments, introducing bulk-order pricing, launching a monthly subscription auto-send program, expanding the product line into a D2C 'home use' option, and adding a social-tagging referral mechanic. Education-based content about ingredient quality ran alongside, building brand depth that hadn't existed before.

$5,662

In campaign-attributed revenue

45-60 day window · 15.13% avg conversion rate

7

Strategic interventions

Beyond just sending more emails

$0

In ad spend

Pure email + list reactivation, no paid media

What we built

• Behavioral segmentation by subscriber type and purchase history — replacing the one-message-to-all approach
• Subscription auto-send program for recurring monthly orders — a new revenue stream that hadn't existed before
• D2C product line expansion (multi-seasoned home-use packets) — opened a customer base beyond the B2B core
• Social-tagging referral mechanic — 10% discount for orders above threshold, driving organic awareness via the client's customer social posts

"Email isn't broken for most service businesses. It's just sitting there. This is what 'sitting there' becomes when someone actually works it."

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Case Study · 03

93 enrollments in a single month — at $36.93 each.

A flight school running paid search Ads across two metro locations. The work is matching student intent to enrollment — without burning budget on tire-kickers.

Fly Legacy Aviation runs paid search across two markets — Pompano Beach, FL and Philadelphia, PA — to attract student pilots. The challenge: aviation searches attract a lot of curious browsers and very few qualified enrollments. The work is filtering one from the other.

93

Enrollments in March 2026

Best single month on record

$36.93

Cost per enrollment (March 2026)

Down from $73.41 the prior month

36+

Months managing the account

Sustained across 2024 and 2026

456+

Total enrollments delivered

Across both metros

What We Did

• Geo-segmented campaigns by metro — Pompano Beach (18mi radius) and Philadelphia (9mi radius) — to keep budget anchored to qualified local intent
• Layered branded search to capture students researching the specific school after seeing display or YouTube ads
• Tested and optimized underperforming display and YouTube campaigns aggressively — the goal was enrollment volume, not impression volume

"Some months are better than others. We don't hide that. The work is making the floor higher — not just the ceiling."

Monthly performance — click any to expand

November 2025

January 2026

April 2026

Across 36+ months managing this account: averaged 70+ enrollments per month at $40–55 cost-per-conversion across paid search and YouTube campaigns spanning Pompano Beach, FL and Philadelphia, PA metros. Best month: 93 enrollments at $36.93. [Cross-industry CPL average: $70.11]

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Case Study · 04

$9,989 in attributed email revenue — in 30 days.

A high-end manufacturer of garage and warehouse cabinet systems. Their list was sitting idle. We built the email program that turned it into a revenue channel.

A premium B2B/D2C manufacturer with a strong list, a beautiful product, and zero email program. Every dollar of paid acquisition was being wasted at the second touchpoint — because there was no second touchpoint. We built one.

$9,989

Attributed email revenue

30-day window, recent month

28.65%

Of total revenue from email

Up from effectively 0% before launch

3,867%

Re-engagement flow growth

90+ day inactive customer reactivation

95th

Conversion rate percentile vs. Klaviyo industry benchmarks

Independent third-party rating, March 2026

What We Built

• A re-engagement flow targeting 90+ day inactive customers — recovered customers the business had given up on
• Wholesale partner campaign sequence — segmented by purchase history, sent on a 7-day rhythm
• List hygiene and deliverability foundation — without it, none of the above sends to the inbox

"Email isn't broken for most service businesses. It just hasn't been built yet. This is what 'built' looks like in 30 days."

Ready To Put Your Business In This Section?

If your account, your list, or your funnel needs the kind of work shown above — let's talk.